Operate on the
cutting edge
Meet the mold-breakers ready to help your financial product offerings break through.
Innovation Design Group
Who We Are
Innovation is often born in times of crisis. Amid the Great Recession, we took a hard look at the way the financial industry built and distributed products and arrived at this conclusion: There had to be a better way. For carriers. For advisors. For consumers.
Since our founding in 2010 and over $55 billion in premium sales later, we can proudly say we’ve paved that better way. Our track record of providing nimble, deliberate and custom-tailored product development solutions for our partners speaks for itself, but put simply, a partnership with IDG puts the most efficient, compliant distribution platform in the industry in your corner.

Creating More
Win-Win-Wins
Our calling card may be relevant products designed, built and delivered based on real feedback from elite financial advisors, but IDG represents so much more.
Products With
Purpose and Power
IDG reinvented the strategic relationship between insurance carriers and their distribution partners. We removed inefficiencies from the old distribution methodology and improved the way products were manufactured and delivered, providing the most competitive consumer products in the industry today.


Leading the Way
Experience. Leadership. Innovation.
Established in response to the “Capital Crunch” of 2008, IDG was founded as a way for carriers, distributors and financial advisors to take control of their own destiny. Since then, CEO Jordan Canfield has assembled an all-star lineup of seasoned professionals eager to put the power back in your hands.