Leading the Way
Get to know the
industry innovators
“One of IDG’s foundations was to eliminate the barriers of what our industry had historically considered possible. Using innovation and simplifying the process across the board, we’ve been able to repeatedly bring unique solutions and provide true value to clients, marketing organizations and their producers and our carrier partners.”
- Jordan Canfield, CEO
Jordan Canfield
Chief Executive Officer
Jordan Canfield has a long history of both successful leadership and teeing up others for success.
On his Washburn University basketball team, Jordan was an all-conference point guard — playing on four MIAA championship teams, two postseason championships and four NCAA Division II Tournament appearances with two trips to the Elite Eight.
Starting at just age 23, Jordan spent four years as his alma mater’s athletic fundraiser. He was instrumental in raising over $4 million in donations for renovations to the gymnasium and football stadium.
In 2003, Jordan left to become vice president and marketing director for AmerUs Annuity Group, which became part of Aviva USA in 2006. Jordan found his niche in financial services. Under his leadership in 2008, Aviva USA became the first insurance company to be No. 1 in sales of both fixed index annuities and fixed index life insurance. Aviva USA experienced an increase in sales of over 400% while Jordan served as executive vice president of distribution.
In 2008, Jordan became a different kind of point guard. He moved on to build a unique distribution and product development model — and Innovation Design Group was born. His background in managing and building distribution coupled with his knowledge of product pricing has been invaluable in leading Innovation Design Group to many thriving new partnerships and successful product launches.
